Free People Marketing Plan Essay example - 2017 Words

Free People-Company report Overall Store Profile 1.What type of store are you analyzing? (department, specialty, etc) what is the stores image and does the merchandise fit the image? 1. Free people is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches in the United States Canada, and Europe, catalogs and websites. Their stores are very sixties and seventies inspired. Free People offers a merchandise mix of casual women’s apparel, shoes, and accessories. The stores all have a bohemian style that is inspired by a casual mix of hippie, ethnic, gypsy and vintage elements. The stores are all very colorful with vibrant and loud colors†¦show more content†¦As I walked into the studio city location, the sales associates welcomed me right away and asked me if I was looking for anything in particular. I have been working in retail for about 5 years now and if the sales professionals doesn’t acknowledge me throughout my visit, I refuse to buy anything. Customer service is a very important aspect in retail and if the store lacks it, it will definitely reflect on their sales. I spoke with the manager very briefly and she happily answered my questions and also asked me if I was looking for a job. Specific classification analysis 5. The women’s sweaters were the key items in the store and are a must have for the Fall/Winter season. The store was loaded with different styles like cardigans, ponchos, pullovers and tunics. Free people is known for their sweaters and they make sure they have a huge variety of styles, colors and patterns. There was a pretty balanced assortment. It was more of a deep assortment as to narrow in most of the styles. 6. Free people is its own brand, they do not work with any other vendors or designers. 7. Price range emphasis. Womens sweaters Cardigans- $68-298 broad/deep 30 patterns, 18 colors Ponchos $68-168 narrow/shallow 8 patterns, 10Show MoreRelatedCold Stone Creamery: Marketing Strategy1541 Words   |  7 PagesMarketing is the key to a successful business and in todays economy every organization should have a marketing plan in place. The organization discussed in the following paper is Cold Stone Creamery, the paper will entail a brief overview of the organization, and a description of a new product that Cold Stone Creamery will introduce. Since marketing is so important there is an explanation of how marketing is important to the success of Cold Stone Creamery and an analysis of the strengths, weaknessesRead MoreHillside Veterinary Clinic Essay1369 Words   |  6 PagesComparing the Hillside Veterinary Clinic Marketing Plan to the standard marketing plan outline, you can easily see certain aspects of business marketing that HVC has overlooked. 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